Meta's new social media platform,Phaninc Threads, had a rocket-like start when it launched a month ago as a challenger to X (formerly known as Twitter). But it's far from clear which platform will prove dominant. Today, an expert in online networks walks us through the economics of this social media

Music by Drop Electric. Find us: Facebook / Newsletter.

Subscribe to our show on Apple Podcasts, Spotify, Pocket Casts and NPR One.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.